Direct Selling Company

Boardwalk Business Ventures is a direct selling and multi-marketing company that carries an extensive collection of trendsetting, world-class, yet affordable fashion pieces that range from casual to corporate clothes, underwear, jeans, shoes, bags, wallets, and timepieces for children, teens and adults. It also carries home products and essentials that help complete the modern Filipino home.

Boardwalk is now a standard and benchmark in the direct selling industry. Its community of leaders, business partners, staff, and Personal Shoppers continue to be steadfast in its pursuit to bring the Boardwalk brand to new heights. With over 50 branches and branch satellite offices, and a million Personal Shoppers whose lives have been changed by the opportunities that the company offers, Boardwalk began as, and remains, a company with the goal of empowering the Filipino people in its heart and soul.

Boardwalk takes pride in uplifting the lives of Filipinos with a brand that they can be proud to call their own. It is recognized as the Best Direct Sales Company and one of the Most Outstanding Organizations in the Country.

The company remains committed to enrich the lives of Filipinos all over the world with the confidence its clothing and comfort its products provide.


Our Vision

Boardwalk is a globally-recognized institution of self-actualized people innovating systems and technology for a life-changing lifestyle brand.


Our Mission

Uplift the quality of lives of people as it satisfies the lifestyle needs of the market through world-class products and services.

Promote entrepreneurial spirit and generate employment opportunities for a self-actualizing career and a high quality of life.

Advocate social entrepreneurship by contributing to society through philanthropic works and environmental programs.


Core Values

  • Professionalism – The autonomous and disciplined pursuit of the highest standards of work within ethical and moral bounds.
  • Integrity – The state of uncompromising character anchored on trust leading to empowerment.
  • Excellence – The commitment to do the right thing right with competence for consistent quality results.
  • Dynamic Entrepreneurship – The sense of ownership characterized by technology-driven innovativeness and accountability with cost-consciousness.
  • Customership – The primacy given to the convenience and highest satisfaction of all stakeholders for life long relationships and improved quality of life.
  • Respect – The recognition of individuality and celebration of diversity in a global society.
  • Unity – The synergistic team spirit and collaborative interdependence among committed and loyal people.
  • Sharing Spirit – The caring passion and the compassion towards corporate social responsibility for the society and the environment.